

👉 Result: 2–3% response rates and sales teams pulling their hair out.
The 5-step blueprint that gets 15–25% response rates and keeps prospects saying “Yes, tell me more.”
Recent wins, funding, or announcements
Their pain points & industry hurdles
Tech stack, hiring patterns, competitor moves
Curiosity-driven (but no clickbait)
Personalized with names/companies
A/B tested to crack 55%+ open rates
Hook → Show them you’ve done your homework
Pain → Call out a real problem they face
Value → Show exactly how you fix it
CTA → A soft, easy “next step”
1st touch → Clear intro + value
2nd touch → Case study or proof
3rd touch → Final nudge with useful resource
Test subject lines + send times
Track opens, clicks, and replies
Double down on what converts
BEFORE (Ignored):
Subject: Business Development Opportunity
"Hi [Name],
I hope this email finds you well. My name is John and I work for ABC Company. We help businesses like yours grow through our innovative solutions.
I would love to schedule a call to discuss how we can help your business succeed.
Are you available next week?
Best regards, John"
AFTER (Replied):
Subject: [Company] + Netflix collaboration idea
"Hi [Name],
Noticed [Company] just expanded into streaming analytics - fascinating timing given Netflix's recent infrastructure announcements.
Most companies your size struggle with data processing at this scale (we helped a similar fintech handle 10x growth last year).
Worth a 10-minute conversation about your scaling challenges?
Best, John
P.S. - Loved your recent post about data democratization"
Every email feels like it was written for one person
Prospects see relevance, not spam
Follow-ups are thoughtful, not annoying
Continuous testing makes results better over time
AI Closure - Best for high volume and deliverability
Outreach - Enterprise-level automation
Reply.io - Good all-around platform
Apollo - Comprehensive prospect database
ZoomInfo - Enterprise contact information
LinkedIn Sales Navigator - Social selling platform
Hunter.io - Email finder and verification
Mixpanel - Email engagement tracking
Google Analytics - Website traffic attribution
Salesforce - Enterprise sales tracking
Your competitors are guessing.
Copyrights 2025 | PrimusMarketingAgency™ | Terms & Conditions | Privacy Policy